The best moment to go live was yesterday.
The second-best moment is tomorrow.
Pionier.Studio offers personal guidance for startups and corporations to get to market fast and right. ‘Fast but wrong’ is a waste of time, and so is ‘right but too late’. I help you to the sweetspot.
Start fast
Matthijs helps startups and product teams turn ideas into working prototypes with AI, and test them with real users, fast. Rough edges welcome. The goal is learning, not polishing a release.
Stay on track
Worse than going live late is going live with the wrong thing. Deep research and personal guidance make sure you and your team stay true to your vision.
Push through
Get your team aligned with a long-term vision and a roadmap to work towards. Give them the tools they need with my no-nonsense workshops. Get your product across the finish line faster.
Work with Pionier.Studio
For startups and innovative companies, I offer three fixed-fee services. You can also work with Pionier.Studio on a retainer or another arrangement that suits you. Get in touch with Matthijs to discuss the options.
App in a day
€ 1650
Get your idea out in one day. I help you with clarifying your concept, building it using AI and publishing it on a URL. At 17:00 you have a working app on your phone.
You should talk to your target audience. Obviously. But who has the time to find people, schedule interviews, visit them where they work and compile a result? Not you. But I do. Interviews and usability results with 5–7 people, results within 3 days.
Get your team aligned and moving with a hands-on workshop. Every workshop runs on location for 3–4 hours and costs € 175 per participant, minimum 8. A travel fee may apply depending on distance.
Workshops
Just enough research
Too little research and you build the wrong thing. Too much and you never build anything. Find the sweet spot between analysis paralysis and the build trap. Get clarity on your market, target audience and the problems that you can solve. Learn how to explore parallel solutions before fully building them.
Inspiring innovation and creativity in your team
Learn the difference between innovation and creativity, and how to enable both in your team. Learn which environments and processes enable creativity and innovation, and which five traps you should avoid.
AI beyond the two-letter hype
Build AI that works for real people and real businesses. Think differently about how we make AI systems work well for actual humans, and build the foundational skills for identifying and communicating why & how we might use AI within a larger solution. Builds on the open-source AI-Interaction Atlas.
Figure it out
We understand the world better when we can see it. Concepts, ideas, data and even work itself are understood better in 2D — and we can work in parallel. You don’t need to be Picasso or a data-viz expert to sketch, map and visualize your way to clarity.
Prototyping
“Measure twice, cut once” is great advice when you know what you’re doing. In innovation, you usually don’t. So cut twice. Learn why building something twice is often faster than building it once.
Jobs to be done
A reusable framework for talking about users and product. Put research and product in perspective with the language that connects the world outside your company with the world inside.
Pionier.Studio is...
Matthijs Zwinderman has helped companies build successful products for over 15 years. PostNL, Greenchoice, Philips, The Hague Municipality, Sdu, Sanoma, Triodos Bank, Technical University of Eindhoven and 60+ organizations.
